It takes a village to make all this happen and these incredible humans are focused every day on bringing you content that keep you engaged with your journey, encourage you to embrace success, and motivate you to enjoy yourself in the process. 

Nicole is our tribe leader who thoroughly enjoys connecting people to elevate each other’s experience. Her optimistic attitude and great sense of humor are infectious and nothing is impossible when Nicole is at the helm.  She is a serial entrepreneur and optimist, owner of SKY Armory and The Events Company and always has a few projects in the works. Nicole believes in living each day to the fullest and, when she is not working, Nicole can just as easily be found enjoying an excellent glass of wine as she can be found camping in the woods.

Nicole Samolis

Tribe Leader

Susie Ippolito

Creative Director

Susie is a self described word nerd who can often be heard talking passionately about what she learned in her Word of the Day email. She leads the Power Up creative team with a vision to connect as many women as possible with the resources and knowledge they need to empower their dreams. Known for her classic style with a modern edge, the rare moments Susie spends away from her laptop are spent playing golf with her fiancé and spending time with smart, savvy, successful Syracuse women.

Tatiana Spears

Social Media Queen 

Tatiana is our Social Media Queen who is hardworking and passionate about the power of social media. Her main goal is to connect the Power Up audience with each other as much as with the brand. Originally from Los Angeles, CA, Tatiana brings a happy, positive vibe to the PowerUp team and her easy going approach makes easy work out of our social goals. Tatiana is a new mom who balances her work/life balance with grace and humor.

Jess Steele

Marketing & Content Queen 

Jess is the positive and confident force behind our marketing and content development. She is passionate about creativity and focused in on how marketing and content can improve our lifestyle. She stays up to date on industry news by connecting with influencers on Instagram, listening to Podcasts, and reading books that spark her creativity. In her downtime, Jess can be found touring wineries, doing pretty much any outdoor activity, and putting pen to paper for her personal blog.

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